B2B Outbound Agency
Your pipeline doesn't need more leads.
It needs the right ones.
Hardline is a dedicated outbound agency for industrial equipment dealers and distributors. We build deeply researched ICP profiles, craft tailored outreach, and run structured outbound programs that generic agencies cannot replicate — on a predictable monthly retainer.
Built around your sales cycle, not a generic playbook
Three steps from onboarding to a calendar full of qualified conversations — on a structured monthly retainer with transparent reporting and a qualified-meeting guarantee.
We build your ICP from the ground up
Most agencies ask you for a list. We start by understanding your specific machine types, geographic territory, company size, and buying triggers. The result is a structured, ICP-fit prospect list that drives a predictable monthly retainer — not a generic export.
We run structured outbound every month
Outreach runs on a defined cadence — multi-channel sequences, personalized scripts, and warm introductions — all managed by our team. Transparent reporting comes with it: weekly access to the live sequences, reply rates, and the dashboard behind every dollar of the retainer.
You get qualified meetings, not just leads
Every retainer engagement carries a qualified-meetings guarantee — a fixed floor of decision-maker conversations each month. If we miss the floor, we keep working the next month at no charge until we make it up. No vanity metrics, just a calendar full of prospects ready to talk about your equipment.
$4,000–$8,000
Per month
Transparent reporting
Open dashboard, live sequences, and weekly reply-rate reads.
Qualified-meetings guarantee
Miss the monthly floor — the next month rolls forward free until we land the difference.
Outperforming agencies that won't learn your industry
Generic outbound agencies spread themselves across every vertical and deliver average results everywhere. We chose the opposite — one vertical, deeply understood, executed with precision.
Vertical focus, not a generalist checklist
We work exclusively with industrial equipment dealers. That narrow focus means our scripts sound like your industry, our lists know your buyers, and our conversion logic reflects real sales cycles — not assumed ones.
Predictable pipeline on a fixed retainer
No per-lead pricing volatility. No budget surprises when outreach ramps. You pay a structured monthly fee between $4,000 and $8,000 and receive consistent top-of-funnel activity, qualified meetings, and clear reporting on what's moving.
Conversion rates that generalists can't match
When outreach is built for your specific vertical, response rates and meeting quality go up. We've seen it across hundreds of campaigns: a single-industry focus produces better results than multi-vertical agency work.
Ready to build predictable pipeline?
Tell us about your territory and equipment focus and we'll map out a focused Hardline retainer — including which monthly tier fits your cadence and a realistic meetings forecast.
Three tiers, one retainer — picked on the intake call
The monthly band reflects territory breadth and cadence intensity — not an upsell path. Pick the tier that matches your sales cycle; the price is fixed for the life of the engagement.
$4,000
Per month · 90-day service-board alignment pass, monthly cadence
Transparent reporting
Open dashboard, live sequences, and weekly reply-rate reads.
Qualified-meetings guarantee
Miss the monthly floor — the next month rolls forward free until we land the difference.
$8,000
Per month · multi-quarter territory build, weekly cadence
Transparent reporting
Open dashboard, live sequences, and weekly reply-rate reads.
Qualified-meetings guarantee
Miss the monthly floor — the next month rolls forward free until we land the difference.
$4,000–$8,000
Per month · scope and tier placed on the intake call
Transparent reporting
Open dashboard, live sequences, and weekly reply-rate reads.
Qualified-meetings guarantee
Miss the monthly floor — the next month rolls forward free until we land the difference.
NDA-protected engagement
Every engagement starts with an NDA. Scripts abstract equipment category and buying triggers — never client deal signals or M&A posture. List research is not shared across non-engaged prospects.
Scope set at intake
In scope: ICP build, structured outbound, and warm intros. Out of scope: paid ad spend and closing. Tier placement within the $4,000–$8,000 band is locked in at the intake call.
Questions prospects ask before booking an intake call
The six objections we hear most often — answered up front so the intake call is about fit, not basics.
What's included in the monthly retainer — and what isn't?
In scope: we build your icp from the ground up, the structured outbound cadence described in step two (multi-channel sequences, personalized scripts, warm intros), transparent reporting, and the qualified-meetings guarantee. Out of scope: paid ad spend, hiring in-house SDRs, and closing the deals we book — those stay on your team.
Why a $4,000–$8,000 monthly band?
The band reflects the tier chosen on the intake call — territory breadth and cadence intensity — and is locked in for the life of the engagement. No per-lead pricing volatility. The point isn't to upsell you later; it's a structured monthly fee with no per-lead volatility.
How do you decide if we're a good ICP fit?
Most agencies ask you for a list. If our analysis lands on a poor fit, the intake call ends with a non-engagement recommendation and a pointer to whoever would be a better match — we lose the retainer but you don't pay for pipeline that won't convert.
How long until the first qualified meeting?
Month one is ramp: ICP build kicks off immediately (we build your icp from the ground up), outbound starts once lists are qualified (we run structured outbound every month). Most engagements see their first qualified meeting in weeks three to six, with steady cadence from month two — and the qualified-meetings guarantee keeps us honest if we slip.
How do you handle confidentiality — especially around merger-integration or restructuring signals in our market?
Every engagement starts with an NDA. Scripts abstract equipment category and buying triggers — never client-identifying deal signals or M&A posture. List-building research is not shared across non-engaged prospects, and the live sequence view is team-only access; nothing leaves our workspace without your sign-off.
What does the weekly reporting look like?
Open dashboard, live sequences, and weekly reply-rate reads. Every week you get reply rates by sequence variant, meetings booked against the monthly floor, and a short read on what we're testing next — no vanity metrics, just the numbers that move the guarantee.